agoda has revealed in its latest Travel & Tech study that ‘food and dining’ (64 per cent) and ‘nature or scenery’ (63 per cent) are the most popular activities among millennial Aussie travellers.
Turning the Aussie traveller stereotype on its head, only 20 per cent identified ‘bars and nightlife’ as a preferred travel activity.
Spoiled with some of the best beaches and landscapes in the world, Aussies love to chase the heat wherever they go, with ‘sun, island, beach’ (61 per cent) rounding out the top three preferred travel experiences. Close behind were ‘tourist attractions’ (60 per cent) and ‘local culture and lifestyle’ (55 per cent).
The least popular holiday activity for Aussies was ‘wellness and health treatment’, with only 14 per cent of respondents identifying it as a reason for travel.
Andrew Edwards, Global Director for Brand and Communications at agoda, comments:
“Australia is a nation of foodies and its major cities are thriving melting pots of food and culture. Our research indicates that Aussies are using this passion for food to experience more and more of the country.”
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Dr. Elinor Garely. Editor-in-Chief, Wines.Travel and TourismExecutives.com; Reporter, eturbonews.com and etn.travel
•Expert Witness: Hospitality, Travel /Tourism industry with TASA Technical Advisory Services for Attorneys
•Award winning international journalist/consultant
Former Professor of Management/Marketing; Coordinator - Hotel, Travel /Tourism program - CUNY, BMCC
•Former Professor - Business Management /Marketing faculty - Long Island University, NYU Stern School of Business, University of Shanghai, PRC
•International marketing and management executive with Playboy Clubs and Hotels, the Copacabana and related restaurants/ clubs; Helmsley Spear (Hospitality Consultant Division), Babcock and Wilcox
•Developed/implemented first hotel joint venture in Russia; first hotel/restaurant management program at University of Shanghai, PRC; designed/ implemented hotel management training programs for hotels in the United States, China (PRC), Malaysia and Caribbean
•Received Ford Foundation grant to study role of Community Colleges in PRC; consultant to the government of Kenya to explore new economic development opportunities in the USA
•Research includes an analysis of Guest Safety/Security at 5-Star/Luxury Hotels in Bangkok, Thailand, Cape Town, South Africa and Miami, Florida (Dissertation); Child Trafficking; eMarketing and We Know What Women Want in Hotels
•Former Real Estate Sales/Broker: Hotel Industry
•Doctorate in International Business from the University of Sarasota (Florida): focus on hotel, travel and tourism and guest safety/security
•MBA in International Marketing and Business Management from New York University, Stern School of Business with Honors from the American Marketing Association; Former Member of BGS Honor Society
• BS Degree, Lesley College, Art / Education
•Former Member - BOD, Sutton Area Community organization, International Food Wine & Travel Writers Association and HSMAI. Current Member - NY Travel Writers Association, Princeton Club of New York
