A piece of Bavaria is coming to Frankfurt Airport! This year again, the spirit of Germany’s best-known popular festival will also come alive in the shops and restaurants of the departure areas for passengers from around the world to enjoy. The marketplaces are decked out in traditional white-and-blue, offering travelers lots of promotions, activities, and offers attuned to the occasion.
The authentic beertent ambiance is enhanced by traditional Bavarian costumes and live music. Appropriately, there are attractive coupons and discounts for many of the stores as well as the online shop and rewards program. Plus: games to play, and restaurants and bistros serving typical culinary delights that range from white sausage and giant soft pretzels to fresh tap beer in one-liter mugs. Passengers can also get individually sugarinscribed gingerbread hearts to take with them as they fly off to distant destinations.
The white-and-blue color theme will also be featured on Frankfurt Airport’s website, online shop, rewards program and WeChat channel. English- and Chinese-speaking passengers can also look forward to a specially crafted online game. The promotions will last until the end of October.
More information about the wide range of services at Frankfurt Airport is available on the airport website, at the service shop, and via Frankfurt Airport’s social media channels on Facebook, Instagram, Twitter, and YouTube.
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Dr. Elinor Garely. Editor-in-Chief, Wines.Travel and TourismExecutives.com; Reporter, eturbonews.com and etn.travel
•Expert Witness: Hospitality, Travel /Tourism industry with TASA Technical Advisory Services for Attorneys
•Award winning international journalist/consultant
Former Professor of Management/Marketing; Coordinator - Hotel, Travel /Tourism program - CUNY, BMCC
•Former Professor - Business Management /Marketing faculty - Long Island University, NYU Stern School of Business, University of Shanghai, PRC
•International marketing and management executive with Playboy Clubs and Hotels, the Copacabana and related restaurants/ clubs; Helmsley Spear (Hospitality Consultant Division), Babcock and Wilcox
•Developed/implemented first hotel joint venture in Russia; first hotel/restaurant management program at University of Shanghai, PRC; designed/ implemented hotel management training programs for hotels in the United States, China (PRC), Malaysia and Caribbean
•Received Ford Foundation grant to study role of Community Colleges in PRC; consultant to the government of Kenya to explore new economic development opportunities in the USA
•Research includes an analysis of Guest Safety/Security at 5-Star/Luxury Hotels in Bangkok, Thailand, Cape Town, South Africa and Miami, Florida (Dissertation); Child Trafficking; eMarketing and We Know What Women Want in Hotels
•Former Real Estate Sales/Broker: Hotel Industry
•Doctorate in International Business from the University of Sarasota (Florida): focus on hotel, travel and tourism and guest safety/security
•MBA in International Marketing and Business Management from New York University, Stern School of Business with Honors from the American Marketing Association; Former Member of BGS Honor Society
• BS Degree, Lesley College, Art / Education
•Former Member - BOD, Sutton Area Community organization, International Food Wine & Travel Writers Association and HSMAI. Current Member - NY Travel Writers Association, Princeton Club of New York
