Responsible Wine Tourism UNWTO Event in La Rioja, Spain

The 7th UNWTO Global Conference on Wine Tourism will be held in La Rioja, Spain ( November 22–24, 2023 ), one of the top wine regions in the world, with a strong emphasis on the future of wine tourism. Different market players in the fields of data, management, innovation, sustainability, and skills may be gathered at this event.
The Conference will highlight the crucial role that this sector plays in fostering rural development, sustainable practices, and regional regeneration. It is co-organized by the World Tourism Organization ( UNWTO ) the Government of La Rioja and the Ministry of Industry, Trade and Tourism of Spain.
Creativity: combining technology and custom
The Conference may shed light on the smooth fusion of wine hospitality with changing tourist preferences against the landscape of a landscape where tradition and technologies coexist. The program will focus on cutting-edge online tools and the investigation of fresh approaches to amplify awareness through social media platforms, expanding audience reach, and boosting visitor flow.
Competencies: Developing Excellence in Wines Commerce
In order to create a lively, green, and diverse wine tourism industry, the Conference will emphasize the significance of identifying and fostering skills development to improve expertise, knowledge and service quality.
Data: Forecasting the Potential
Data can have a big impact on liquor commerce. Participants will investigate the tracking of current metrics and methodologies to estimate wine tourism in order to develop consensus frameworks.
Making Alliances for Growth in Governance
The intricate web of stakeholders in liquor tourism necessitates adapted management, which emphasizes the importance of promoting public-private partnerships. The Conference will emphasize cooperation and community engagement, both at the local and national levels, as crucial factors in the firm’s sustainable growth.
For a more equitable tomorrow, fostering rural development and sustainability
The future of liquor tourism is centered on conservation. Green practices that adhere to the circular economy’s tenets will be displayed by destination managers and experts. The Conference will also discuss produce tourism’s crucial contributions to rural development, revitalizing underserved areas, addressing statistical issues, and fostering remote entrepreneurship.
A series of seminars may provide guests with an in-depth introduction to the art of wines pairing across a variety of fields in the renowned wine hospitality hub of Barrio de la Estación in Haro. These workshops will investigate how wine interacts with gastronomy, art, culture, branding, technology, events, and sustainability in a way that offers potentially instructive and rewarding experiences.
Individuals will also have the chance to learn about the renowned Vivanco Museum, known for its groundbreaking work and unwavering dedication to protecting the vibrant beverage culture, which will further enhance the experience. SOURCE: La Rioja, Spain, UNWTO Sustainable Wines TourismEvent